Sontag wrote a series of essays in the 60s and 70s that were compiled into a book called "On Photography"

Sontag was the partner of Annie Leibovitz

Leibovitz got her start shooting music and worked for Rolling Stone magazine for a while

She then moved to fashion and editorial photography, the likes of "Vanity Fair" and such

This is a photo from 2016, it's bad on so many levels, but interesting because of that.

...

It's so bad.

This is not generative AI but to look at it now you would think that it is.

Winogrand was the most prolific street photographer of the 1950s to 1980s

When he died he had close to 10,000 rolls of film still to be processed

1964

He also said "You have a lifetime to learn technique. But I can teach you what is more important than technique, how to see; learn that and all you have to do afterwards is press the shutter."

Parr caused a bit of a stir when his colour work first got published in the early 1980s

His work was dismissed as vernacular, "snap shots", and his attempt to join Magnum led to outcry from other members

Why would anyone shoot photographs of this?

Parr ended up as president of the Magnum photo agency for a few years recently

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

Actually has real world applications outside the hype

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

Actually has real world applications outside the hype

Let's pretend these never existed (is that too meta?)

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

Actually has real world applications outside the hype

Let's pretend these never existed (is that too meta?)

It's back! Augmented reality at this point though, not virtual reality

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

Actually has real world applications outside the hype

Let's pretend these never existed (is that too meta?)

It's back! Augmented reality at this point though, not virtual reality

Incredibly annoying for power users

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

Actually has real world applications outside the hype

Let's pretend these never existed (is that too meta?)

It's back! Augmented reality at this point though, not virtual reality

Incredibly annoying for power users

Blame Visa/MasterCard?

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

Actually has real world applications outside the hype

Let's pretend these never existed (is that too meta?)

It's back! Augmented reality at this point though, not virtual reality

Incredibly annoying for power users

Blame Visa/MasterCard?

Was the next big thing when I was doing my Masters, in 2003

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

Actually has real world applications outside the hype

Let's pretend these never existed (is that too meta?)

It's back! Augmented reality at this point though, not virtual reality

Incredibly annoying for power users

Blame Visa/MasterCard?

Was the next big thing when I was doing my Masters, in 2003

Still everywhere, but JSON/YAML/TOML kind of replaced it in many places

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

Actually has real world applications outside the hype

Let's pretend these never existed (is that too meta?)

It's back! Augmented reality at this point though, not virtual reality

Incredibly annoying for power users

Blame Visa/MasterCard?

Was the next big thing when I was doing my Masters, in 2003

Still everywhere, but JSON/YAML/TOML kind of replaced it in many places

The language that's going to solve all of our problems!

When IBM beat Kasparov in 1997 and we all thought we were doomed and nobody would play chess ever again?

Chess remains pretty popular

"Natural language" stuff - It won Jeopardy in 2011

Also 2011, don't think it was ever a contestent on Jeopardy though

CERN have been doing that for decades

The less said the better at this point?

Actually has real world applications outside the hype

Let's pretend these never existed (is that too meta?)

It's back! Augmented reality at this point though, not virtual reality

Incredibly annoying for power users

Blame Visa/MasterCard?

Was the next big thing when I was doing my Masters, in 2003

Still everywhere, but JSON/YAML/TOML kind of replaced it in many places

The language that's going to solve all of our problems!

Isn't this just MapReduce on steroids?

Of course they're all examples of this.

Most of them have found real world useful applications

Some of them are still stuck in the trough

With generative AI it feels like we're currently atop the Everest of peaks

How the hell do we get back down?

Generative AI is being shoehorned into everything.

Poorly.

That includes editorials and the news cycle

This is a pretty fair article from the beginning of the year

"The hard truth about AI? It might produce some better software"

That's not a hard truth, it's a truth.

Of course, compulsory pointless stock photo image included.

Then an article from the same writer, published 27 minutes later

"Horrified by Horizon? Then get ready to be totally appalled by AI"

It's like the editor asked the author for an opinion piece on the Horizon scandle and requested AI be shoehorned into it.

These two articles aren't actually at odds with one another, but them being published 27 minutes apart was just, well, bizarre

For those not aware - the Horizon scandal involved the British Post Office pursuing thousands of innocent subpostmasters for apparent financial shortfalls caused by faults in Horizon, an accounting software system developed by Fujitsu.

Between 1999 and 2015, more than 900 subpostmasters were convicted of theft, fraud and false accounting based on faulty Horizon data, with about 700 of these prosecutions carried out by the Post Office.

Families were destroyed, innocent people were jailed, and several people took their own lives.

It was a colossal fuckup that was denied and covered up for years, and it's only in the last 12 months that the wrongs have started to be corrected. This will include over one billion pounds of compensation.

I started collecting examples of everyday encounters of it at the end of last year.

We use Mailchimp to send out notifications of events at the Gallery, and they added AI tools recently.

Generate your email content with AI!

I mean, it's alright. Maybe a bit too colloquial.

Too wordy! People don't read emails.

According to the analytics about 50% of the people we send these emails to open them, and that is exceptionally high for our sector.

Mailchimp will have stats on this, but surely keep it short and to the point?

Oh yeah, and it needs to be in French.

So I said write it in French.

Ok, try again. So I wrote the prompt in French

"il faut écrire le texte en francais"

Right.

Maybe you could, you know, generate the text then feed it through Google Translate or something?

Next!

Does anyone know what this is?

That's right: A Stearman Press SP-445 Film Development Tank

It's pretty niche

I was selling a lot of film kit and the end of last year, including this, so listed it on eBay

My description tells anyone who would be interested to purchase this what they want to know.

The AI draft?

This is like Reddit comment level word salad

Use some paragraphs for Christ's sake

It's wordy marketing bollocks

Anyone looking at this item on eBay would already know all this anyway

Nobody is stumbling across this item and thinking "oh what I really need in my life is a 4x5 film developing tank"

The AI is pulling from existing blurbs and reviews about this, but the review space is shallow because it's a niche product. It can't tell you what it's actually like to use the product for real because it cannot and will not ever use it.

It tells us nothing new here, it's lacking any informative insight.

And it's wrong:

• color and colour?
• multiple films at once?
• aesthetically pleasing?

Can you see that?

Yeah, right

I get asked this relatively frequently, as I'm sure you do

I'm a software engineer so I must have some compelling insight on it?

I get asked this relatively frequently, as I'm sure you do

I'm a software engineer so I must have some compelling insight on it?

I get asked this relatively frequently, as I'm sure you do

I'm a software engineer so I must have some compelling insight on it?

The burden is shifting to curation and review

I feel like I have to proof read and review enough stuff already

This is peak Simpsons BTW - 1993, S4E17

7300 stars on github

The repo itself has an average commit message length of 120 bytes

That includes the Date and Author headers

If you use a tool like this you fail at software engineering

And I hate you

But anyway, photography?

Should we be concerned about "AI photography"

How is generative AI going to change it?

What about the criticisms and dismissals of it not being photography?

This was 2019

Person probably exists - the odds are good with 8 billion people on this planet

It's a bit "The Treachery of Images"

René Magritte said this in 1929

• "The word is not the thing"
• "The map is not the territory"
• "The portrait is not the person"

All photography is a lie

Or at the least a partial truth

Winogrand? ("When you put four edges around some facts, you change those facts.")

But first what about all the issues around generative AI not being real "photography"?

Let's look at some examples of "real photography"

But first what about all the issues around generative AI not being real "photography"?

Let's look at some examples of "real photography"

This is a really sad situation.

Kate photo - we trust nothing that might be PR, but we trust everything else?

https://archive.is/1bI5r - "Photography Is No Longer Evidence of Anything". That has been the case for a long long time.

Is it surprising that the most PR controlled and mainpulated family on earth is going to also have their photographs manipulated?

No. Not at all.

Should we care?

No. Not at all.

Because every single photo you see or take is manipulated in some way

It's practically impossible to take a photo with this device (hold up phone) without computational photography being involved

Sometimes it's astonishgly good, sometimes astonishgly bad

But, intentions - sure. I don't think there was any bad intentions at play, just a thousand tiny bad editing decisions. Like that Leibovitz photo earlier.

Going back, before computational photography - your choice of camera or film stock would inform your approach.

But you know what this photo kind of reminds me of?

Going back almost 90 years.

"Migrant Mother" 1936, by Dorothea Lange

It came to symbolize the hunger, poverty and hopelessness endured by so many Americans during the Great Depression.

Notice anything odd in the bottom right hand corner?

A thumb removed in post, and the story about the subject(s) misleading

Is this any different to the Kate photo?

The woman in the photo wasn't actually a migrant, and was a Native American.

Yosemite Valley, Yosemite National Park, 1934. Also 90 years ago.

Ansel Adams, the epochal landscape photographer

He literally wrote the book(s) on photography (three of them)

He wanted to show the beauty of nature

His images were heavily manipulated in the darkroom

But that's alright?

Adams went on to be a cofounder of the "f.64 Group", that was dedicated to the promotion of "pure" photography, defined in their manifesto as "possessing no qualities of technique, composition or idea, derivative of any other art form."

Which is a bit weird, given darkroom printing is a lot like painting.

Do as I say not as I do?

Raising a flag over the Reichstag, 1945

Staged and edited, the photographer even supplied the flag

I could have used the raising of the flag at Iwo Jima image here

That won the Pulitzer Prize, but itself has resulted in controversy

(sarcastically) It's almost like photography can be a form of propaganda?

On the left: who knows?

Pyramids were moved closer, the photographer explained that the magazine had done this without his permission.

It later turned out that the photographer had paid the camel riders to go back and forth until he got the perfect shot.

On the right: Steve McCurry's "Afghan Girl" cover

McCurry later turned out to be a serial Photoshoper, often removing or replacing large parts of photos.

He defended this by saying "I'm not a photojournalist"

Gregory Crewdson, 2003

His photographs are elaborately planned, produced, and lit using crews familiar with motion picture production who light large scenes using cinema production equipment and techniques.

Every part of every photo is meticulously planned.

These are heavily influenced by paintings by Hopper, films by Lynch, and so on.

He will sell out his entire print run for a project before he has even shot the photos.

He's incredibly successful.

Andreas Gursky, Rhine II, 1999

This was produced in an edition of six

It is a heavily manipulated photograph, all the background detail was removed.

Gursky is transparent about this - it's part of the appeal of his work.

In 2011, a print of Rhein II was auctioned for $4.3 million (then £2.7m), making it the most expensive photograph ever sold (until 2022)

Murray Fredricks

His latest project involves shooting photos of trees that look like they're on fire.

He runs gas piping up the back of the tree to give that impression.

A common criticism of Fine Art photography is "I could have shot that".

Exactly, but you didn't.

Successul fine art photography is largely about an idea well executed.

Sam Abell shot a series of photos for a Marlboro ad campaign. Richard Prince shot photos of those photos in a way that cropped out the text and logo.

Prince's picture is a copy (the photograph) of a copy (the advertisement) of a myth (the cowboy).

Prince's photos sold for millions.

Prince has been sued multiple times by artists and photographers that were upset he had reappropriated their work. He has never lost a case.

My partner showed me this a few months ago.

It's clearly generative AI

Without even looking at the detail.

I mean, the shear impracticality of the thing.

"Today everything exists to end in a photograph" is now "Today nothing needs to exist to end in a photograph"

7,264 people (as of time of screenshot) don't know or don't care. Probably some combination of the two heavily biased towards the latter.

Because...

AI concept art as event bait

The stupidest thing I'd seen. That week at least.

This stuff can be done very well though, like this.

Since 2014. A decade ago.

I think we can be pretty sure today 100% of IKEA's photographs are generated.

Stock photography?

Commercial production work?

Same.

I'm sure there is plenty of "photography" we see now that is entirely generated, either by AI or otherwise, that gives us no clues that it was done so.

In fact, I wouldn't be surprised if more than 50% of the imagery, or "photography", we see now is generated, especially online.

The meaning of "photography" is changing

How often?

How often?

How often?

How often?

How often?

How often?

How often?

How often?

How often?

To summarise...

At least if you want to stand out

because everyone is everywhere all of the time with a camera and taking exceptionally well composed, nicely exposed, sharp, beautiful photos isn't going to get you anywhere in the art world because that's no longer interesting.

In fact it's utterly mundane, calling yourself an "influencer" doesn't change this.

But...

Café Royal Books publishes weekly titles, focussing on post-war documentary photography linked to Britain and Ireland. Occasionally they photography from outside the UK.

This is the sixth archive box set. They produce these every couple of years.

Each archive contains 100 books.

Books like this one (show Toronto book).

Each book contains fifteen to twenty unseen photographs.

The photos often are often technically imperfect.

But every book contains interesting and important work.

Filling in the gaps.

This is Martin Parr interviewing Craig Atkinson, who runs Cafe Royal books

All the books in the background here as well are filling in the gaps

Full of photography beyond the technicalities like:

• "Is it sharp"

• "Is it in focus"

• "Is it properly exposed"

• "Is the horizon straight"

• "Are the colours correct"

None of these are really that important

And you need to continue to ask this question

Not just when thinking about photography

But anywhere you might be using generative AI

"What are the gaps?"

This is the real cactus car, I shot this in September 2023

I don't think I have time for questions?